There's this "marketing rule" that says the key to business success is -

My commitment to CONSISTENCY.

Which makes sense, kind of: the more consistently I show up in your social media feed, the more consistently you'll think about my work. The more consistently I send valuable content to your inbox, the more consistently you'll have the opportunity to purchase.

(Which is also to say, I’ve failed on all counts - and will likely continue to fail.)

Let me start by saying: “Consistent” practice is not the same as DEVOTED practice.

Devoted practice works, I think, because it drops judgement + embraces flow.

Consistent practice fails, because it easily becomes about “checking the box,” like brushing your teeth (v existing in the entirety of experience).