creative business Alycia Buenger creative business Alycia Buenger

The Fallacy of Consistent Marketing

There's this "marketing rule" that says the key to business success is -


My commitment to CONSISTENCY.

Which makes sense, kind of: the more consistently I show up in your social media feed, the more consistently you'll think about my work. The more consistently I send valuable content to your inbox, the more consistently you'll have the opportunity to purchase.

(Which is also to say, I’ve failed on all counts - and will likely continue to fail.)

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motherhood Alycia Buenger motherhood Alycia Buenger

Why Non-Negotiable Habits Don't Work

One of the many, many reasons "non-negotiable" daily habits fall flat for me is that, my daily life is forever changing. ⁣

Partly because my babies are forever changing.⁣

For awhile the baby was up really early in the morning; now the girls stay up late jumping in each other's beds. Which means, sometimes we sleep in, sometimes we have a breakfast picnic outside... and sometimes we let an early movie salvage a hard day. ⁣

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