The Fallacy of Consistent Marketing
There's this "marketing rule" that says the key to business success is -
My commitment to CONSISTENCY.
Which makes sense, kind of: the more consistently I show up in your social media feed, the more consistently you'll think about my work. The more consistently I send valuable content to your inbox, the more consistently you'll have the opportunity to purchase.
(Which is also to say, I’ve failed on all counts - and will likely continue to fail.)
Why Non-Negotiable Habits Don't Work
One of the many, many reasons "non-negotiable" daily habits fall flat for me is that, my daily life is forever changing.
Partly because my babies are forever changing.
For awhile the baby was up really early in the morning; now the girls stay up late jumping in each other's beds. Which means, sometimes we sleep in, sometimes we have a breakfast picnic outside... and sometimes we let an early movie salvage a hard day.