The Fallacy of Consistent Marketing

There's this "marketing rule" that says the key to business success is -

My commitment to CONSISTENCY.

Which makes sense, kind of: the more consistently I show up in your social media feed, the more consistently you'll think about my work. The more consistently I send valuable content to your inbox, the more consistently you'll have the opportunity to purchase.

(Which is also to say, I’ve failed on all counts - and will likely continue to fail.)