Why I Quit Marketing On Social Media
Social media is considered “the” place to share your work on the internet, right? This is partly because nearly everyone uses social media (making it, quite literally, the biggest and farthest-reaching “social network”) and partly because it’s “free” …as long as you’re willing to sacrifice your time to the algorithm and some personal information for big-spending advertisers.
But marketing my work on social media has never worked for me. Not for my money-making work and not for my mind/body/soul.
And here’s why.
The Fallacy of Consistent Marketing
There's this "marketing rule" that says the key to business success is -
My commitment to CONSISTENCY.
Which makes sense, kind of: the more consistently I show up in your social media feed, the more consistently you'll think about my work. The more consistently I send valuable content to your inbox, the more consistently you'll have the opportunity to purchase.
(Which is also to say, I’ve failed on all counts - and will likely continue to fail.)
The Other Side Of Abundance (let's talk about collective wealth)
Our abundance conversation should forever consider what's necessary for the collective.
By which I mean, the global breakdown of wealth is, at the very least UNFAIR - but also deeply + intentionally OPPRESSIVE.
We've created this "value" system that says the more money you have, the more valuable you are to society - but also you have zero rights to a basic standard of living, whether or not you work (and I haven't even touched the conversation of whether or not people *can* work, or what's considered "work" worth pay to our current world).