The Fallacy of Consistent Marketing
There's this "marketing rule" that says the key to business success is -
My commitment to CONSISTENCY.
Which makes sense, kind of: the more consistently I show up in your social media feed, the more consistently you'll think about my work. The more consistently I send valuable content to your inbox, the more consistently you'll have the opportunity to purchase.
(Which is also to say, I’ve failed on all counts - and will likely continue to fail.)
The Other Side Of Abundance (let's talk about collective wealth)
Our abundance conversation should forever consider what's necessary for the collective.
By which I mean, the global breakdown of wealth is, at the very least UNFAIR - but also deeply + intentionally OPPRESSIVE.
We've created this "value" system that says the more money you have, the more valuable you are to society - but also you have zero rights to a basic standard of living, whether or not you work (and I haven't even touched the conversation of whether or not people *can* work, or what's considered "work" worth pay to our current world).